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A strong African franchise delivering shareholder returns and positively impacting society.

About Barclays Africa

We are a diversified financial services provider offering an integrated set of products and services across personal and business banking, credit cards, corporate and investment banking, wealth and investment management and insurance.

We are strongly positioned as a fully local bank with regional and international expertise and aspire to build the leading financial services group in our chosen countries in Africa, as well as selected customer and client segments, and to remain locally relevant and competitive in all our presence countries.

Our One Africa strategy

We continue on
our journey to
ourselves from…
  By focusing on…   Aiming to
deliver on our
  While building the
bank of the

…local and regional banks through our access to international technologies and products and our ability to connect our customers and clients seamlessly to international markets.


Our Retail and Business Banking turnaround

Regaining our leading market position in South Africa and driving the build-out across the continent.

Investing in Corporate Banking growth

Invest in our people and systems to allow us to develop our expertise and product portfolio.

  • A return on equity in the range of 18 – 20%
  • Top three by revenue position in our five key markets (Botswana, Ghana, Kenya, South Africa and Zambia)
  • A revenue share of 20 – 25% from outside South Africa
  • A cost-to-income ratio in the low 50s

We recognise that, with the pace of change, the environment in which we operate will look very different in the future.

While we remain focused on our strategic priorities, we ensure that we keep evolving and building the capabilities required in the future through programmes and partnerships such as:

  • Rise Africa, which is part of an international community for open innovation, designed to pioneer the future of financial services;
  • Our Blockchain Challenge competition for entrepreneurs, which aims to transform supply chain transparency and lower the cost of doing business; and
  • Peer-to-peer lending.

Growing Wealth, Investment Management and Insurance

Realise synergies and build on the platform to expand into new African capital markets.

Developing and investing in talent and our people

Deliver on our diversity agenda, invest in skills and leadership development.


Driving change through the four strategic themes…


…international banks by operating a bank with deep African insights from our local operations.


African opportunity

Invest in the greatest growth opportunities and connect Africa to international capital markets.

Customer and client experience

Make our customers’ and clients’ lives easier and help them to prosper.


Simplify and accelerate

Simplify our business processes to better serve our customers and clients, sustainably reduce costs and improve efficiencies.

Powered by people and technology

Unlock the power of a dynamic workforce enabled with technology, information and innovation to deliver value to our customers and clients.

2014 2015 – 2016